SAN ANTONIO, Texas – Lone Star Bakery, Inc. announces the launch of it’s newly-designed website at www.lonestarbakery.com.  Lone Star Bakery, Inc. is the largest privately-owned, custom commercial USDA bakery in the country.

Creating a more contemporary, useful and easy-to-use website was among the primary goals of the extensive graphic redesign and marketing program that was implemented in 2009 to raise visibility of the bakery in the marketplace.

“I think like lots of companies, we got caught up in the work, and let our website languish a bit, favoring direct contact or word of mouth to generate business,” says Mandy Morris, vice president & COO, the third generation to run the business. “But now, perhaps more than ever before, it’s critical to keep your online presence current.”

The sales team at Lone Star Bakery, Inc. continues to make personal, one-on-one contact with customers, but as with most other businesses, increased travel costs have made it more important for the company’s website to support current business as well as serve as a first contact for new business.  Now, potential customers from around the country can logon and search for products or services, and get an overview of the company before making a phone call.

Online visitors will find an easy-to-navigate site, and the clean, contemporary look of the website was deliberate.  “With so much information in one place, the design had to be easy on the eyes as well as easy to use,” says Morris.

The colorful home page offers entry for every type of customer, including foodservice, restaurant, delis and in-store bakeries, and co-packers.  It also includes product information, bakery news, and even background about some long-time employees of the bakery. Throughout the site, photos support the product offering, and also offer visual serving suggestions.

For information about products and capabilities, call 800.324.7279.

Lone Star Bakery, Inc. is located in San Antonio, TX.  It co-packs for more than 50 of the Fortune 200 Elite companies, and supplies products to restaurants, in-store bakeries and delis, and food service organizations across the country. It offers a line of products under the Miss Emma’s brand name.

#    #    #

SAN ANTONIO, Texas – Lone Star Bakery, Inc., the country’s largest custom commercial bakery, announces the introduction of its Miss Emma's brand.

“For decades, Lone Star Bakery has been working behind the scenes to create, bake and package products for restaurants, in-store bakeries and delis, co-packing partners, and food service organizations across the country,” says Mandy Morris, vice president & COO, the third generation to run the business. “We felt that this was the right time to leverage our history and expertise and create our own brand.”

The introduction of the Miss Emma's brand fits into the current business strategy of Lone Star Bakery, which includes branding its own products, and developing and introducing more contemporary products into the marketplace.  “Of course we'll continue to provide our new and existing customers with the top-quality products and service that we're known for,” says Morris.

The name of the brand – Miss Emma's – was chosen for a number of reasons. Because Lone Star Bakery has been family-owned and run for three generations, it was important that the name have a personal feel.  Serendipitously, as names were being considered, a long-time employee and his wife welcomed a new baby they named Emma.  The newly-developed brand and the name of the newly-born  baby converged, and Miss Emma's was launched.

Currently, the Miss Emma's line includes fried pies, biscuits, brownies, cakes, cookies and more.

For information, call 800.324.7279.

Lone Star Bakery, Inc., the country’s largest custom commercial bakery, is located in San Antonio, TX.  It co-packs for more than 50 of the Fortune 200 Elite companies, and supplies products to restaurants, in-store bakeries and delis, and food service organizations across the country.  Dedication to flavor, freshness, quality and customer service remain the focus of Lone Star Bakery’s business.

SAN ANTONIO, Texas – Lone Star Bakery, Inc., the country's largest custom commercial bakery, today announced that it has hired Fifty Foot Design & Marketing to raise brand visibility in the marketplace via an extensive graphic redesign and marketing communications program.

"This bakery has been around for more than 120 years, and it has operated in relative obscurity for most of that time," says Mandy Morris, Vice President & C.O.O., the third generation Morris to run the business. "We're working on some really exciting new things. We decided that it was time to announce our presence with a look and a marketing plan that stays true to our old-fashioned values, but also takes us into the future."

New Braunfels-based Fifty Foot Design & Marketing will implement a two-step program. First, there will be extensive redesign and/or development of all corporate graphics, including logos, sales and POS materials, trade show booths, packaging, etc. The website also will be redesigned. Second, a comprehensive advertising/PR effort will be used to support the brand, announce new products, etc.

Lone Star Bakery, Inc., the country's largest custom commercial bakery, is located in San Antonio, TX. It co-packs for more than 50 of the Fortune 200 Elite companies, and supplies products to restaurants, in-store bakeries and delis, and food service organizations across the country. Dedication to flavor, freshness, quality and customer service remain the focus of Lone Star Bakery's business.

For more information contact us.