6/10 LONE STAR BAKERY, INC. HIRES AGENCY TO FRESHEN IMAGE AND BOOST MARKETPLACE VISIBILITY

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SAN ANTONIO, Texas – Lone Star Bakery, Inc., the country's largest custom commercial bakery, today announced that it has hired Fifty Foot Design & Marketing to raise brand visibility in the marketplace via an extensive graphic redesign and marketing communications program.

"This bakery has been around for more than 120 years, and it has operated in relative obscurity for most of that time," says Mandy Morris, Vice President & C.O.O., the third generation Morris to run the business. "We're working on some really exciting new things. We decided that it was time to announce our presence with a look and a marketing plan that stays true to our old-fashioned values, but also takes us into the future."

New Braunfels-based Fifty Foot Design & Marketing will implement a two-step program. First, there will be extensive redesign and/or development of all corporate graphics, including logos, sales and POS materials, trade show booths, packaging, etc. The website also will be redesigned. Second, a comprehensive advertising/PR effort will be used to support the brand, announce new products, etc.

Lone Star Bakery, Inc., the country's largest custom commercial bakery, is located in San Antonio, TX. It co-packs for more than 50 of the Fortune 200 Elite companies, and supplies products to restaurants, in-store bakeries and delis, and food service organizations across the country. Dedication to flavor, freshness, quality and customer service remain the focus of Lone Star Bakery's business.

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The mission of Lone Star Bakery, Inc. is to combine an old-fashioned, strong work ethic with state-of-the-art technology to create high-quality, great-tasting, innovative products with good value for our customers.